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"To get appreciation, you must show appreciation."

Showing appreciation is a mark of a true professional. Start looking for ways in which you can show genuine appreciation. You have, of course, some natural times when you should always do this:

1. Express appreciation for new business. This is usually automatic. Be sure your clients know you appreciate doing business with them.

2. Give appreciation to those who assist you. Try sending a note to a prospect's/client's assistant. Assistants can be most helpful to you in building a relationship.

3. Always express appreciation for an interview. Even if a prospect doesn't buy, sincerely thanking them for granting you an interview is one of the best ways to make an impression and keep the prospect's mind open to your proposition at a future date.

4. Show appreciation through your manners and actions. Let the buyer know where you can be reached whenever you are needed. Return telephone calls promptly.

5. Give thanks for referrals. Always express appreciation to those customers who refer business to you. Report back to them on your results.

6. Send prospects to your customers. If your customers are also in business, send them prospects or supply them with leads.

7. When the subject of one of your competitors comes up, there is only one way to handle it: PRAISE YOUR COMPETITOR. This requires knowing your competition well enough to be able to praise them. Being knowledgeable about your competitors allows you to praise them. This doesn't necessarily get you a sale. However, your prospect will be more likely to accept information about your company as accurate. Never criticize your competition.

Carry this Pocket Reminder with you. Read it several times a day. Memorize it. We believe you'll beat last year's performance!

Get things done in 2021!

Kinder Brothers International


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