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Secret of Success

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Benjamin Franklin, just a small printer in Philadelphia, found himself badly in debt. He thought of himself as a simple man of ordinary ability, but believed he could acquire the essential principles of successful living, if only he could find the right method. Having an inventive mind, he devised a method so simple, yet so practical, that anyone could use it.

Franklin chose 13 subjects, which he felt were necessary or desirable for him to acquire and try to master, and he gave a week's strict attention to each subject, successively. In this way, he was able to go through his entire list in 13 weeks, and repeat the process four times in a year. It was to this one idea that Benjamin Franklin felt he owed all his success and happiness.

Frank Bettger took Franklin's idea and applied it to selling. Here's Bettger's list:

1. Enthusiasm
2. Order: self-organization
3. Think in terms of others' interests
4. Questions
5. Key issue
6. Silence: listen
7. Sincerity: deserve confidence
8. Knowledge of my business
9. Appreciation and praise
10. Smile: happiness
11. Remember names and faces
12. Service and prospecting
13. Closing the sale: action

Bettger used what he called a Pocket Reminder and kept it with him at all times. We are following his example. For 13 weeks, the Monday Morning Message will be devoted to these areas of selling.

Carry this Pocket Reminder with you. Read it several times a day. Memorize it. We believe you'll beat last year's performance!

Good luck and good selling!

Kinder Brothers International


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