Posted by Kinder Brothers International on 12th Oct 2020
"A great salesperson is one who can close the sale and get the order - and the reorder - from a prospect who is already doing business with someone else." Harvey B. Mackay
It's trite to say, "Nothing happens until the sale is closed," but it's true. Closing sales is the main objective. This is the high payoff.
Sales professionals who go to the top and stay there understand how five basic closing principles help them deal with the "buyer complex" and close more and better sales.
The most important factor in closing sales is not the customer. It's not the product. It's not the price. It's not the terms. It's not the weather or business conditions. It's you - the individual behind the sale - the closer who is thinking right and who has mastered these five closing principles.